Simple, Simple, Simple!
Simple, Simple, Simple!
Whether you are a service provider, consultant, restaurant, or manufacturer, you know this: People pay for simplicity. They pay for ease of doing business, they pay for making their lives simpler.
So often today, businesses get caught in the game of fighting over price instead...
recent posts
Posted by Tony Scelzo on Apr 2nd, 2010
Posted by Tony Scelzo on Jul 28th, 2010
Posted by Tony Scelzo on Jul 14th, 2010
Go Green!...
Ok Indy, you have been really good to me. I am all about Colts and if Butler was playing anybody else I would be Bulldog blue. That being said, I am going to find my green wear it all weekend and scream my head off at some sports bar tomorrow...
“Black-and-White”...
Posted by Tony Scelzo on Aug 3rd, 2010Black and White
A lot of people are opposed to looking at things in “Black-and-White.” They speak a lot about the “gray” areas. I agree that when you deal with human beings and all their different personalities, cultures,...
Frustration is Your Best Frien...
Frustration is your best friend.
I have to ask you a tough question. Can you look at frustration as a good thing? Can you revel in it? Can you get a place in your head where you recognize that when you are frustrated you tell yourself, “I...
Global Ambassadors for Childre...
Posted by Tony Scelzo on Jul 19th, 2010Hello all,
Wanted to share with you a television segment I just did for ABC’s new half-hour national travel show ( that also airs in 20 countries) that features Malawi and the beautiful children of Mtendere. The segment is on learning vacations...
Get some Gratitude in your Att...
I have gotten back to an old strategy I used to use to start my day. It began with thanking the people that I am grateful for in my life. I took about 30 minutes to leave a few voicemails and e-mails. On a roll, I then took some time and sent...
The Power of One Relationship...
Posted by Tony Scelzo on Jul 1st, 2010One relationship can change your business life. 7 years ago I meant a loud, obnoxious, lovable New Yorker that was smart and as funny as a whip. Her name was Lorraine Ball.
The business relationship that developed has changed the small business...
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Ignorance Is Bliss
When I worked for franchisee-owned restaurant chain, our restaurant continuously executed the franchisors model better than they did. We outperformed the corporate owned stores. We did exactly what was outlined in our marketing operations plan to the fullest.
The truth is what they were teaching...
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Trigger and Transfer
Why is the word of mouth medium the most powerful tool you can use to build your business? The answer is Trigger and Transfer.
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Welcome to Monday and Your Week…
CJ McClanahan – Founder of reachmore
CJ writes a column on leadership for the Indianapolis Business Journal and hosts central Indiana’s premiere radio program for entrepreneurs – Lets’ Talk Business (Sundays at noon on 1430, WXNT). CJ is an active leader in his community having served...
recent from Sales
Competing for Mediocrity
There is less competition going for the top than those shooting for mediocrity. The first time I heard this, I thought it was BS. Then I started looking around at the people that really go for the top and there aren’t many. I have found most people target mediocrity so that’s exactly what they get....
