The Education vs. Advertising Breakdown...
You’ve had that great idea. You’ve uncovered the courage to put that idea into action and launch your small business. Now what? Every day you are blasted with messages from mass marketers saying, “Advertise with us and we’ll increase your bottom line by 100%.” Really? Advertising is the last...
New Economy, New Model, think in the box...
Businesses today are learning to cope, survive and then hopefully thrive in this “new” economy. Change for most people is painful, but for entrepeneurs it can be the best of times. Most of the long-term business owners I have worked with are linear thinkers. They aren’t afraid of processes. They...