I can’t tell you how many times I’ve had a conversation trying to help a business owner grow their business and they say, “we get 80% of our business by referral”, reluctant to think that a marketing / sales guy could help them. Then I ask a series of questions that leaves them jaw dropped. ...

Education is the most powerful way to get and keep new clients. People you have enlightened are excited and grateful to find out more about how you can help them? If your product solves a problem that they have then it is a natural evolution to be a customer/ client. Think about the tremendous IP you...