Navigation vs. Planning

When you are in the middle of creating a start-up business there is one key thing to remember; the market, like “god”, paraphrasing the Irish limerick, will laugh at your plan.  It doesn’t mean that you don’t have a plan, a product path or even where you are going with your business. ...

Enroll Your Clients

I can’t tell you how many times I’ve had a conversation trying to help a business owner grow their business and they say, “we get 80% of our business by referral”, reluctant to think that a marketing / sales guy could help them. Then I ask a series of questions that leaves them jaw dropped. ...

Aggregate and Educate

Education is the most powerful way to get and keep new clients. People you have enlightened are excited and grateful to find out more about how you can help them? If your product solves a problem that they have then it is a natural evolution to be a customer/ client. Think about the tremendous IP you...